Explain the significance of the innovation

Retrace innovation’s progression of the Google pay app from original customer need (or original problem), to design, to development, to its success or failure (or projected future) in the marketplace.

Demonstrate how innovation moves from idea to product by backward-engineering these steps. Drawing on concepts from Carlson and Wilmot, your report must reconstruct a possible value proposition that led to this object, product, or service. Because you are engineers-in-training, your report must also describe in detail the actual science behind the innovative object, product, or service.

In your Case Study Report, you must help your readers, a mixed technical and non-technical audience, understand and appreciate the significance of the product, or service you discuss.

1. Front matter:

Title page and abstract: The title page should have a descriptive title, along with the following information:

a. Submitted to

b. Submitted by

c. Date of submission

d. Abstract of your proposal

Your abstract should be ≤ 250 words. It is not part of the proposal itself, but summarizes the main points of the proposal. Because its intention is to generate reader interest, any information you include here still needs to be included in the proposal itself.

This abstract should include a brief description of the innovative product or service, a brief explanation of its significance, a description of the report’s contents, and a statement alluding to your final argument or position on the object. The abstract is essentially a thumbnail sketch of your whole proposal, so it must be able to stand on its own.

2. Introduction and Background/Case Study

You can use a 1-column or 2-column format throughout, but be consistent. Two-column formats are often more challenging to work with, especially if the document includes lots of headers, sections, and/or images. If you choose a 2-column format, leave yourself extra time to get it right.

Identify the Purpose and Content of this Report: Consider this the part of your report that frontloads the key information the audience needs to understand what they are reading and why.

Define and Describe the Innovative Product or Service Description: The section should offer both a description and an extended definition of the product or service (See PSTC Ch. 14). What is it? How does it work? What does it do?

Explain the Background and History of the Product or Service: This section should explain the origin and background of the product or service, by retelling the history of how it came to be. Using the research you have found, this section will retrace the innovative product or service’s journey from original need all the way to market.

This section should answer the following questions: What person or company conceived of this innovation? What was the customer need or problem this innovation sought to solve? How was this innovation designed, researched, developed, funded, tested, and brought to market? What obstacles or setbacks did the designers and developers face? How did they overcome those challenges? What missteps or mistakes did they make? What was novel or unique about their process of design, development, and/or marketing?

Your case study seeks to explain this innovation through the lens of Carlson and Wilmot’s model of innovation. This will require you to create what you understand to be the product or service’s value proposition (to the best of your ability). Be sure to also explain the scientific research or the technological components behind this innovation. You must explain and demonstrate your knowledge of the science involved.

Create/Use One Figure, Chart, or Graphic: Either in the Background/Case Study section or in the Concluding Section, your report must include at least one figure, chart, or graphic that is relevant to your project. Figures and images should not overwhelm the page. Any visual elements should be clearly labeled and referred to in the text. If a visual element is not your own creation, be sure to cite its source just like any other piece of outside information.

3. Conclusion (and Significance)

Explain the significance of the innovation: This section asks you to help the readers understand the significance of this object, product, or service. If the innovation inevitably failed, help your reader understand the reasons for this failure, lessons to be learned, or the continued significance of this scientific or technical study area.

Conclude the Report: This brief section will summarize the content of the report.

4. Back matter:

References page: Your report must include a list of references in IEEE. References should appear on

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