This question deals with positioning.

a. The course you are completing uses the 5Cs, STP, and 4Ps models for marketing planning.  Discuss “P” – Positioning:   how do companies consider and undertake this aspect of marketing planning (according to the course readings there are four elements of a positioning statement that you should consider here)? That is, what are the 4 components of positioning statements? (Discuss this in the generality and not specifically for Coca-Cola).

b. Now write a positioning statement for Coca-Cola that would be appropriate for its early years. Assume that you are an advisor to Asa Candler who has just taken ownership of the Coca-Cola Company. Note that the positioning statement is not necessarily the “tagline” (the core customer communication of the positioning statement that often appears just beneath the brand name such as “I’m loving it” for McDonald’s) but rather the strategic intent of the company in respect of positioning.  The positioning statement should employ each of the four elements of the positioning statement considered in class and which you discussed in (a) above.  Explain your answer.

c. Based on the positioning statement you have discussed in (b) above, provide a tagline for the Coca-Cola brand (a tagline is not the same as a positioning statement). Your tagline should derive directly from your positioning statement in (b) above. Do not use current taglines but rather develop one that would be appropriate from your positioning statement described in (b) above.

You are studying the effects of three new neuropeptide drugs in culture. You find that drug A causes a short-term increase in a K⁺ current. Drug B causes a short-term increase in a Cl^– current. Adding drugs A and B together results in a long-term increase in the number of Ca⁺⁺ channels in addition to the effect that each drug has on its own. Adding drug C results only in a short-term increase in the Na⁺ current. Assume that each drug affects a different receptor and that no receptor directly binds to more than one drug.

PLEASE DRAW (not just verbally explain) possible signal transduction pathways that could account for the effects of drugs A, B, and C (Note that there are many possible pathways that could work here.)

Explain how changes in both the external and internal environments have an impact on recruitment and selection. 6. Everybody in HR and R&Rs talks about – FIT – what does it mean? Define fit; explain what the types of fit are and what each type considers; what are the consequences of proper fit and a misfit? 7. How do staffing professionals promote the goals of the organization and society? 8. What are the characteristics of an effective recruiter? 9. Outline basic ethical and professional issues in recruitment and selection. 10. Describe the professional and ethical roles and responsibilities of the Human Resources practitioner concerning the process, issues, and techniques utilized in

Examine sex as a form of motivation. Consider what it means to have a biological determination of sex (X and Y chromosomes; the presence or absence of testosterone) and how that differs from gender identity. Is the human brain masculinized or feminized before birth? What about the biological basis for sexual orientation? Lastly, you will reflect on gender-related cognitive and behavioral differences including stereotypes that males are more aggressive than females and males have better visual-spatial abilities and mathematical ability.

Describe Obsessive-Compulsive Disorder (OCD) What are the symptoms, Average age of onset Prevalence Etiology Genetics/Biological Environmental

Discussion of the relationship between biology and environmental factors in the development of OCD Diagnostic criteria (Use the DSM 5) Treatments: biological-based and Other treatments Short- and long-term prognosis

In addition to genetic factors, researchers are studying environmental factors that might contribute to OCD, including complications during pregnancy or childbirth and stressful life events. However, none have been conclusively associated with this disorder.

What is obsessive-compulsive disorder and its symptoms?

Overview. Obsessive-compulsive disorder (OCD) is a common, chronic, and long-lasting disorder in which a person has uncontrollable, reoccurring thoughts (“obsessions”) and/or behaviors (“compulsions”) that he or she feels the urge to repeat over and over.